In the Men’s Room – lifting the lid on men’s health issues
What was the brief?
Create a social media campaign with the aim of raising awareness of men’s health issues specifically within the construction industry, where there can be a reluctance to talk about such topics.
What did we do?
Together with the design team, we created simple, memorable imagery highlighting health issues men may face, how to spot cancers and generally encouraging men to open up and talk, specifically while in ‘the men’s room’ e.g. toilet/shower/changing room, thus indirectly promoting Washroom and its products as well as showing its human side as a company. All the content utilised the #InTheMensRoom hashtag and ultimately linked back to the Washroom website, opening Washroom up to potential new audiences.
In addition to online activity, staff at Washroom took part in a variety of fundraising events for their chosen charity, Movember, which were promoted through the company’s social media channels.
What was the result?
- Twitter reach increased by 130%, and profile visits by over 80% during the campaign
- LinkedIn reach increased by over 50%
- Visits to the website directly from social media increased by over 110%
- Exceeded donation target by 35%, raising £1357.00
- Washroom loved the look and feel of campaign so much they utilised the imagery on the cover and throughout their brochure.