Gaining Ensights: The Encon Group’s quarterly magazine

What was the brief?

The Encon Group tasked us with taking a fresh approach to the company’s quarterly magazine, Ensights – and as we always love a challenge, we were more than happy to step up.

Ensights is a major communication channel for the insulation and interiors specialists, keeping the company’s stakeholders informed on the achievements of the Encon Group’s various brands, including Encon Insulation, Nevill Long, and PFC Corofil.

The marketing team was looking for a fresh take on Ensights and our design and PR departments collaborated closely to deliver – just in time for Christmas.

What did we do?

Our knowledge of the sector put us in a good position to hit the ground running with the bumper Christmas issue of Ensights.

Our collaborative approach saw the design team take the lead on the creative concept, while our expert content writers worked closely with Encon’s in-house marketing division to craft engaging content that would resonate with Encon’s internal and external audiences.

We created a streamlined design that prioritised visual impact, with clean graphics, high-quality photography and punchy content that would make the magazine appeal to Encon’s varied target audience.

What was the result?

The finished product revitalised the magazine and got a big response internally – including the most entries to the back-page competition ever! And the Encon team was such a big fan of our work that we’re now producing Ensights every quarter.