A seamless new website for CDUK

What was the brief?

CDUK is the official UK and Ireland distributor of CorianĀ®, the original solid surface material. As a family-run business, they strongly promote family values and offer a passionate and responsive service alongside a drive to develop and bring to market innovative products and solutions.

In recent years, competitors have entered the market and CDUK needed a website that made them stand out from the crowd as a market leader for solid surfaces in the UK and Ireland.

The new site needed to have a smooth and engaging user experience and a simplified user interface. A key issue with the previous site was lack of clarity whilst navigating the site, which needed a significant improvement and a complete overhaul.

CDUK website shown on different devices

What did we do?

We spent time reviewing previous site analytics and researching audience behaviour and needs, considering customer journeys to minimise any barriers and drive goal completions. Our web development team then developed initial wireframes and a unique creative design that embraced a key Corian property: organic thermoformable curves and non-rigid design. This resulted in a stand-out website. Crucially, we embraced best practice SEO to ensure a strong organic performance.

The new website was designed, built, populated and launched in just three months.

What was the result?

The website was delivered on schedule and budget, and provides an effective presence. Scalable and future-proof, it can be developed and grown alongside the business.

It has garnered highly positive feedback from all stakeholders, and supports other marketing activity such as e-marketing and social media via cost-effective targeted landing pages. There has also been a strong increase in user engagement compared to previous site.

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