Published - 6th December 2018
Following our win at the CIPR PRide Awards recently, we’ve celebrated a successful evening at the Construction Marketing Awards after taking the title of Best Use of Research & Insight.
We won the award for our work with our client Senior Architectural Systems, following our in-depth external research, internal fact-finding and marketing review, which resulted in the creation of two campaigns: Senior Delivers and Ask for Ali. The two campaigns have allowed Senior to raise its profile amongst specifiers, without alienating its trade customer base.
Following our research and the implementation of Senior Delivers and Ask for Ali, Senior has seen a greater brand awareness with specifiers, increased collaboration with trade customers and an impressive increase in its social media presence.
We’re so proud of what we’ve achieved as an agency this year, and can’t wait to see what’s in store for us next year.