Published - 28th November 2016
When Roofglaze, one of the country’s leading providers of rooflights, briefed us on the need for a bold new brand, our ears pricked up – they were speaking our language!
The brand had become a little dated and no longer represented the forward-thinking ethos of the company.
Its website was also looking a bit long in the tooth, with masses of content but little visual impact, visitor engagement or calls to action. It was also not geared up for viewing on mobile and tablets.
Our first step was to conduct a detailed review of the current sites performance, and audience behaviors.
These findings were then applied to a new approach for the website, making it cleaner to complement the newly-developed brand, more visitor-centric and geared to engagement and trackable actions.
Aimed at both the specification market and also self-builders and DIY-ers, via the online purchasing of rooflights, a clear navigation solution was vital.
We worked closely with Roofglaze to create content that combined easily understandable messages, both product led and technical, with optimisation to hit SEO objectives.
Ongoing SEO management, content creation and maintenance of the website ensures it works at its optimum level.
The results of the project speak for themselves with online sales of rooflights growing month on month with figures to date equaling tens of thousands of pounds sold: a solid return on investment. Specification leads and requests for CPDs also continue to rise with a number of stand-out projects being secured.
Stats in the below infographic are compared against the previous website over a three-month period:
Roofglaze’s marketing executive Michael Clark said: “Working with Harris is enjoyable and very beneficial. They quickly understood our aims and objectives for the brand and website projects, both outcomes of which we’re really proud of and have helped take the business to the next level, now and for the foreseeable future.”
We’d love to speak to you about how we can make your brand sparkle. Get in touch with one of us on 0113 230 4411.
Harris » Shining a light on Roofglaze