Published - 3rd December 2015
Our digital team has recently put the finishing touches to another stunning new website, this time for Willerby Special Projects.
Willerby Special Projects (WSP) is a leading provider of innovative off-site modular buildings and forms part of the larger Willerby Holiday Homes, which boasts more than almost 70 years of expertise.
The business, whilst by no means new into the market, was in the process of redefining its offer in order to provide a fully bespoke solution to the housing and leisure sectors.
A core element for communicating the business to its markets was a contemporary, content-rich website that showcased the expertise of the business to the housing and leisure sectors.
The first stage of this process was to undertake a detailed evaluation of the benefits that off-site manufacture offered, together with the more specific manufacturing and service offering that WSP could provide.
Following this research, we produced a plan for the site architecture for client consideration. Following agreement of the architecture, we undertook copywriting for the entire site, whilst in tandem shooting video and stills of the projects to be included within the website, including testimonial-based interviews with key clients. Further photography and video was undertaken to demonstrate the quality and benefits of factory manufacture.
We’re proud to say that WSP now has a bold, new website that makes great use of the full screen, works seamlessly across all devices and represents the brand in a professional, engaging manner.
Paul Mason, general manager at WSP, said: “The new website has positioned us perfectly in our market sectors. It’s engaging, easy to navigate and informative and has the flexibility to develop as we enter new markets.”