Social media marches on

The rise in popularity of social media for business to business applications continues. Harris has recently integrated social media activities into a number of PR-led projects to provide cost-effective and co-ordinated campaigns for products as diverse as paints, plants and bespoke printed changing cubicles.

Targeted use of Twitter, YouTube and Facebook has successfully resulted in raising the profile of clients’ products or services and increased traffic to clients’ websites in a measurable and cost-effective way.